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|Notebook: Chase gets glitzy ad campaign|
|News - St Augustine Area & St Johns County|
CHARLOTTE, N.C. — NASCAR will promote its revamped Chase for the Sprint Cup championship format with a new advertising campaign officially launched on Friday with the theme of: “Sixteen nations: Ten battles. One will prevail.”
The campaign is a collaborative effort by ad giant Ogilvy & Mather, NASCAR and ESPN, and features five original television spots and an educational video. There’s also a social media push behind the campaign, and several drivers tweeted a link to the video this week.
Read entire article: Notebook: Chase gets glitzy ad campaign