|Marketing efforts to uninsured youth ramp up|
|News - St Augustine Area & St Johns County|
MIAMI — The so-called “young invincibles” are so important to the success of the Affordable Care Act that supporters and detractors are spending millions to reach them with racy ads, social media campaigns and celebrity endorsements. The president is even (gasp) asking their mothers to help convince them to sign up for insurance.
The federal government and states running their own exchanges have launched marketing efforts for this crucial demographic of healthy young adults, but it’s unclear if the messages are getting through.
Read entire article: Marketing efforts to uninsured youth ramp up