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Light humor, emotional ads rule Super Bowl E-mail
News - St Augustine Area & St Johns County
NEW YORK — Advertisers played it safe in Super Bowl ads this year. There were no crude jokes. Sexual innuendo was kept to a minimum. And uncomfortable story lines were all but missing. And in their place, much more sedate ads. From the light humor of RadioShack poking fun at its image with 80s icons like The California Raisins to a Coca-Cola ad showcasing diversity by singing “America the Beautiful” in different languages, it was a soft night of advertising. read more

Read entire article: Light humor, emotional ads rule Super Bowl

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