|Bike Week outpaces Daytona 500 in area spending|
|News - St Augustine Area & St Johns County|
DAYTONA BEACH — Bikers appear to outpace Daytona 500 fans when it comes to tourism spending, a recent marking study found.
The 10-day motorcycle rally, which kicks off on Friday, generates about $35 million more in annual spending by visitors to Volusia County than the Daytona 500 NASCAR event, the Daytona Beach News-Journal reported on Saturday.
The study was commissioned by Halifax Area Advertising Authority and conducted by Mid-Florida Marketing & Research.
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