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Bike Week outpaces Daytona 500 in area spending E-mail
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News - St Augustine Area & St Johns County
DAYTONA BEACH Bikers appear to outpace Daytona 500 fans when it comes to tourism spending, a recent marking study found. The 10-day motorcycle rally, which kicks off on Friday, generates about $35 million more in annual spending by visitors to Volusia County than the Daytona 500 NASCAR event, the Daytona Beach News-Journal reported on Saturday. The study was commissioned by Halifax Area Advertising Authority and conducted by Mid-Florida Marketing & Research. read more

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