|Lowe's goes for the pros|
|News - St Augustine Area & St Johns County|
CHARLOTTE, N.C. — Mooresville, N.C.-based Lowe’s Cos. Inc. is pushing to attract more professional contractors, builders and tradesmen, targeting their business with special discount programs, dedicated salespeople and sophisticated new data-mining.
The effort has ramped up over the past 18 months or so for several reasons. Although pros are a small percentage of Lowe’s shoppers, they generate an outsize percentage of revenue — 28 percent in Lowe’s case. They reliably and frequently place big orders.
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